According to Hootsuite’s 2024 Social Trends Report, 56% of consumers think that brands should be more relatable on social media. But creating fun, relatable content doesn’t magically happen – it takes careful planning and creative ideas!
Celebrating holidays that are relevant to your mission is a great opportunity to engage with your audience, steward your donors, enhance brand awareness and increase your likelihood to go viral. But, creating your annual content calendar can feel like a daunting task. Taking the time and energy to search the internet for every holiday you need to recognize is a huge endeavor. But I’m here to help!
First, did you get a chance to read 2024 Nonprofit Holidays You Don’t Want To Miss? I recommend you start your planning with this list of essential nonprofit holidays, federal holidays and some “just for fun” content.
Now, let’s dig a little deeper! The following holidays are broken down by specific nonprofit categories:
NOTE: I know there are SO many more nonprofit categories and this is by no means a comprehensive list. I chose a few of the most common categories and the standout holidays for each. If you’d like your nonprofit category added to our list, drop your information below. I am more than happy to find holidays that are specific to you!
Let’s dig in:

FOX TIP: Create a staff reading list! Ask your employees to share a book that has positively impacted their life and share with your followers. Simply use MemoryFox to collect staff submissions, create a video montage on Canva, and show your followers your results. You might be surprised to learn which genre your coworker prefers!

FOX TIP: Take this day to highlight a business on your social channels that makes it a priority to hire veterans. If you are an organization that works with several organizations that fit this bill, make a video compilation of their logos and create a short-form video. Be sure to celebrate their mission, explain their initiatives, and don’t forget to tag them!
FOX TIP: Collect videos and photos from your volunteers of them enjoying their favorite outdoor activity in your community. Then, share with your followers and ask them to contribute in the comments! Your audience will love seeing you perform your mission, and you might even learn a new place to take your dog on their next walk!
I wish you the best of luck planning your 2024 content calendar, and I hope these mission-related nonprofit holidays and fox tips add value to your channels.
Not seeing a category that relates to your organization? Drop your information below and I’ll add the mission-focused holidays for your nonprofit category to the list!
Carly comes from the nonprofit world ready to elevate the hundreds of nonprofits in the MemoryFox community. She currently serves as the Co-Chair of the Wily Network’s Young Professionals Association, and has previously held positions at the Breast Cancer Coalition of Rochester, the Code of Support Foundation, Kenya Lacrosse Association, and the BOMA Project, where she has specialized in marketing, communications, and fundraising. Storytelling has been an integral part of each role.
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