Exploring the Impact of Video Fundraising: Insights from Raise 2023

In the dynamic world of nonprofit fundraising, life often takes us on unexpected paths. My journey to Raise 2023 began with an unplanned twist – a canceled flight from Buffalo to Nashville. 

However frustrating the complications were, I’m never one to shy away from a long road trip, and I wasn’t about to miss my first real speaking engagement at a large conference. I hit the road with a full cup of Tim Horton’s coffee and Bruce Springsteen on the radio and had a fantastic time at the conference from start to finish. I wanted to share with you all how awesome the event was and some things I thought were interesting about the experience!

    1. When Fundraisers Come Together, Passion Overflows 

Raise 2023 was filled with individuals who are truly passionate about making a positive difference in the world. Fundraisers, consultants, and nonprofit experts united, each with a unique story and a shared dedication to their causes. Meeting these remarkable people left an indelible mark on me, reminding me of the heart and soul behind nonprofit work.

    1. OneCause is Much More Than a Software Company

I can’t tell you how impressed I was with the OneCause team. From end-to-end the conference was incredibly well run. I have no doubt that finding the balance between the right amount of learning with the right amount of fun is hard to get right, but they certainly made it look easy! From the networking events, to the line dancing, to the food, to the execution of the speaker schedule, everything was top notch. I look forward to what they have in store for next year.

    1. Video is not the future. It is the NOW.

It was an honor to have the opportunity to present on the main stage at the Country Music Hall of Fame, and an even greater honor to be joined by the always-fantastic Lori L. Jacobwith from Ignited Fundraising. I had a blast collaborating with the audience about one of my favorite topics: video fundraising. I deeply appreciated the attendee engagement and especially the great questions at the end. We addressed some really interesting topics: 

    • Video Creates Emotional Connection: Videos have an incredible ability to create emotional bonds with viewers. They allow nonprofits to tell compelling stories that resonate deeply, sparking a sense of connection and empathy. This emotional connection is a driving force behind successful fundraising efforts.

    • Video Gives People a Window Into Mission: In an attention economy world flooded with “content,” community-generated videos provide a powerful way to communicate a nonprofit’s mission. Grassroots storytelling helps you stand out!

    • Fundraising Efficacy: The power of video in fundraising cannot be underestimated. When people connect with a cause through video, they are not only more likely to contribute but also become enthusiastic advocates. 

    1. Building Connections is Key

While I definitely enjoyed the presentations, what truly made the conference special were the authentic connections I had with other attendees. Engaging in conversations with these remarkable individuals provided me with profound insights into the ever-changing world of nonprofit work.

We exchanged experiences, shared challenges, and discussed aspirations. These weren’t just networking chats; they were opportunities to learn from one another and gain a deeper understanding of the nonprofit landscape.

Looking Ahead

As the conference wrapped up, my team and I found ourselves eagerly looking toward the future. Video fundraising is set to play a pivotal role in advancing noble causes, and we can’t wait to continue working with all those who have joined us on this journey.
As always, if you ever want to connect and talk about video storytelling, storytelling in general, or about startups, feel free to reach out any time!

Chris Miano

About the Author

Chris Miano
CEO & Founder, MemoryFox

Chris has made it his mission to elevate the stories of real human beings. He believes that through storytelling with grassroots Community-Generated Content (CGC), the world can become a more inclusive and equitable place for everyone.

Chris was born and raised in Buffalo. He spent eight years in the Army traveling around the world and learning about the power of storytelling as a tool to connect with people across many cultures, generations, and socio-economic backgrounds. Connect with Chris!