Our Mission, Our Message: Marketing Your Nonprofit
Watch MemoryFox Marketing Manager, Carly Euler, discuss harnessing your mission and message in you nonprofit marketing efforts, hosted by NXUnite. This panel was recorded on April 18th, 2023.
About the Panel: Creating a marketing strategy that gets your mission and message across efficiently and effectively can be a real challenge. It is important to identify the key messages, platform, and content that best resonate with your target audience. Join our industry experts in this discussion to learn current marketing trends and tactics in the nonprofit sector.
The panelists discuss:
- Strategies to gain visibility, build relationships, and encourage engagement
- Tips for developing and implementing an effective marketing plan
- Trends and ideas to inspire you
Meet the Panelists:
Carly Euler, MemoryFox: Carly is the Marketing Manager at MemoryFox, where she values the opportunity to elevate hundreds of nonprofits missions. She has held positions at The Wily Network, Breast Cancer Coalition, Code of Support Foundation, Kenya Lacrosse Association, and the BOMA Project, where she has specialized in marketing, special events, communications, and fundraising. Storytelling has been an integral part of each role. Originally from Watertown, NY, Carly received her Bachelor’s Degree from St. Lawrence University and continued her education at Gannon University, where she received her MBA. Carly currently lives in Rochester, NY with her husband and her rescue dog, Sadie.
Daria Hall, Fenton: Daria L. Hall is an Executive Vice President in the Washington, D.C. office of Fenton. Bringing more than 15 years of experience to her position, Daria works collaboratively with senior leadership across the firm, plays a pivotal role in new business activities and provides day-to-day oversight of accounts as well as high-level strategic counsel to Fenton clients.
Farra Trompeter, Big Duck: Farra is Co-Director and Member-Owner at Big Duck, a worker-owned cooperative that builds strong brands, campaigns, and teams for nonprofit organizations, foundations, and government agencies. Farra directs Big Duck’s marketing and business development efforts, seeking to build relationships with nonprofits who want to use communications to achieve their mission. Farra has led dozens of organizations through major brand overhauls, fundraising campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofit staff and board members on branding, communications planning, and engaging donors at all giving levels. Farra holds a Master of Science in Nonprofit Management from The New School and is an adjunct professor at the NYU Wagner Graduate School of Public Service.
Noah Barnett, Feathr: Noah is the vice president of marketing at Feathr, the digital marketing platform built to help nonprofits create more engaging digital experiences and expand their impact. Over 1,500 mission-based and membership-based organizations trust Feathr to improve their reach, results, and ROI! Previously, Noah spent over a decade in nonprofit fundraising and marketing leadership roles, most recently as the CMO at Virtuous, and previously at CauseVox, World Help, HubSpot, and The Adventure Project. He knows firsthand the challenges nonprofits face and is passionate about equipping them with the resources and insights they need to rally people around their cause.