We all know that nowadays, with MemoryFox and a phone in your arsenal, you have all of the tools you need in the palm of your hand to create great video stories.

But, sometimes, a few pieces of equipment can make the process easier and level up your content quickly, with little investment.

We’ve learned through social trends that while low-res video still performs well on various social platforms, it’s important to maintain a mix of both low-production value and high-production value content to succeed. The Line Studios sums it up well by sharing:

“High and low pro content both play important roles in this marketing funnel.

Hi-pro content is usually at the top of the funnel. It’s the imagery that gets people’s attention. Because it represents your brand perfectly, it’s the ideal introductory imagery to make people aware of your brand. High pro also extends into the interest section, and potentially into the desire category.

But the desired category is where lo-pro content shines. Once consumers feel a realistic connection to the brand, they desire to be part of that brand. And then they take that final step to purchase a product.”

With that in mind, here are six tools that will complement your work with MemoryFox to step up your production level.

Production: 

One thing I quickly learned when I went to school for television production was that “fix it in post” isn’t so easy after all. So getting good quality content shot that looks and sounds the way you want it to will make your life much easier down the line. These three products are the ones that are small but go a long way, with only a mid level investment your content will take a huge jump in quality.

• Lighting: Make sure people can clearly see your face with this simple light you can attach to your phone and re-charge as needed. Find it here.
• Sound: You’ve likely seen these small mics all over the place, but that’s for a reason- they make a big difference for your videos and mean that your viewers will always be able to hear the important point you are making.While this is a bit of a larger investment, it’s well worth the price for the huge leap it will make in your video quality. Find it here.
• Image Quality: There’s nothing worse than going to film and finding your hand is shaking the whole time, it basically renders the great video you just recorded unusable. You can fix that with a simple tripod that can adapt to whatever environment or location you are in. Find it here.

Stock Imagery: 

Sometimes you create a great video, but you need a still to complete your piece. While many of us know and love Unsplash (and that hasn’t changed), there’s a new kid on the block in Dupe Photos. They share imagery that is specifically focused on performing well on socials with almost their whole catalog being vertical, and being sorted by more ephemeral needs such as “city girl” or “cottagecore”. They call themselves the Gen Z to Unsplash’s Millennial. Find it here.

Editing:

So you’ve captured your beautiful new content and sourced all of the great imagery to add to it, but now you need to put it all together in editing. Here I give you two options that you can either use separately or in concert with each other.

• So many of us know and love it, but did you know that Canva also has strong video editing capabilities (in addition to connecting directly to your MemoryFox account)? They offer intro and outros, video effects, and many other options. But their hidden capability is that you can also just edit your whole video there! Find it here.
• If you’ve watched any social video, you’ve likely watched something edited in CapCut, and that’s for good reason. Their editing program is simple and easy to use while also being optimized for social media in particular. Find it here.

With these simple tools, you’ll take your video content up a notch and make sure people are able to truly enjoy and be impacted by the important stories you are telling.

You can find me at my website, or read more articles from me here. Connect with me on LinkedIn.