I Would Rather Be Reading

I Would Rather Be Reading (IWRBR) is a nonprofit facing issues related to child care head-on by providing equitable access to high quality literacy and social emotional learning across eight locations in Louisville, Kentucky. Through their Educate & Elevate Program, IWRBR witnesses the enormous strides the children make every single day, and they look forward to broadening their impact by expanding to new locations. To do so, they needed a way to bring the children’s infectious spirit directly to potential donors at fundraising events. That’s where MemoryFox came in…

Are you ready to show your mission in action, too?

Ethical Storytelling That Raises Funds

Many nonprofits hesitant to adopt ethical storytelling standards for fear that they will raise less funds. But, IWRBR fearlessly adopted an approach to storytelling in which they would only ask their students about their accolades and achievements – never about their background or circumstances.

They collected 50 videos from students, and used it to craft one compelling composite video to show at their fundraising event.

After the video concluded, IWRBR raised 75% more than their original fundraising goal! Are you ready to tell stories ethically AND raise more funds?

How MemoryFox Works

MemoryFox brings nonprofit missions to life with stories collected directly from their community. Here’s a quick overview of how the tool works:

• Guided Story Collection: Build branded campaigns & distribute to your community with built-in consent. They simply click the link and submit their pictures, videos, and written testimonials.
• Organize Content: Submissions automatically populate in your Story Bank. You have unlimited storage & MemoryFox never owns your content.
• Share Your Stories: Turn your most compelling content into stunning videos, social posts or reports using MemoryFox’s Video Editor, Canva Integration & Story Builder tools.

Ethical Storytelling Features

By demonstrating an commitment to strength-based messaging, consent and ethical story sharing, I Would Rather Be Reading was the honored recipient of the 2024 Ethical Storyteller of the Year Award.

MemoryFox is the #1 ethical storytelling technology tool for nonprofits. Here are just a few of the features that ensure the most ethical experience for our storytellers:

• Accessibility: Opportunity to share story where & when you are comfortable, from the comfort for your own device.
• Unique Campaign Description: Understand how your story will be used, prior to submission.
• Consent: Built-in, editable consent form & consent removal option.
• Privacy: MemoryFox never owns your content.
• Customizable Calls-to-Action: Craft prompts using your community’s preferred strength-based language.